Why innovation/ creativity in social media marketing is necessary!

Social media is a great way of influencing action from your audience as well as informing them about the happenings in your business or industry as a whole.  With so much clutter and consumers seeing hundreds if not thousands of targeted messages, everyday; It imperative to stand out from the crowd, indulge in your creative juices and employ a bit of innovation in your social media communication.

One of the most recent and viable ways of standing out is the usage of and mixing up of images, in the background or main area of your social media space. While on this you may want to shift focus to the most important stakeholders of your business, let your business thrive on their creativity, for example acknowledge and share the pictures they put on your wall. By doing this your business will not only be increasing loyalty, but it will also be retaining customers.

Additionally and as mentioned above, an innovative social media marketing plan ensures that it sways and involves its customers. Thus the importance of generating content from the people for whom your content is intended (your customers) cannot be stressed enough. A look at customer generated content like case studies helps to spread the word around about your brand. A focus on customer case studies on your blog enchants the customer to tell people within their circles about your mention of them, therefore directing traffic to the place you want them the most, your brand/site/blog/ social media page.

It also should be mentioned that social media communication/ marketing  is a dual duty, therefore brands should not rest on their laurels by assuming that only they can be innovative. You can never go wrong with picking the creative bone of your audience. An effective way of doing this is by challenging your audience to try and beat you at a blog post/ comment / drawing. Most audiences are always looking to be inspired and by challenging them you will learn that your brand will earn a new accolade, that of being an “inspiring” brand.

Lastly although we may need them to effectively carry out our marketing plan, a shift from public social networks cannot damage one’s brand at all. In fact more and more brands are embracing the idea and ability to create their own online communities, an example is social examiner with their Networking clubs online community. Once you have invited you customers into your online community you can rest assured as to having brandvocates (brand advocates) who will spend most of their time on your brand.